Digital Marketing Expert, Graphic Designer, and Photographer

Helping your business meet goals through strategic marketing practices

Hi, I’m Kasey — a marketer, designer, and photographer with a passion for telling stories that connect.

For over a decade, I’ve worked in marketing across a wide range of industries, leading strategy, design, digital campaigns, content creation, and branding for more than 25 divisions and brands. I’ve built campaigns from the ground up, transitioned traditional media to multi-channel strategies, and worked closely with leadership teams to drive growth through smart, creative marketing.

I’ve worn all the hats—brand builder, email strategist, social media manager, content creator, media buyer, photographer, event planner, and more. That hands-on experience has made me both strategic and scrappy—someone who can see the big picture but also knows how to execute the details.

My approach is rooted in curiosity, consistency, and creativity. I love solving problems, bringing brands to life, and helping people look and feel confident in their message—whether that’s through a campaign, a photo, or a well-designed flyer.

Today, I continue to work with clients on marketing and creative projects that make an impact—whether it’s designing a business card or launching a full campaign.

If you’re looking for someone who can turn your ideas into strategy and your vision into visuals, I’d love to work with you.

COMPREHENSIVE SKILLS

Marketing Strategy & Planning
Developing comprehensive marketing strategies that align with business goals, using research and insights to guide effective campaign planning and execution.

Brand Development & Positioning
Crafting unique brand identities that resonate with target audiences and position brands as leaders in their industries.

Content Creation & Storytelling
Creating compelling, narrative-driven content across multiple platforms to engage audiences and tell the brand story authentically.

Graphic Design & Visual Branding
Designing impactful visuals and cohesive brand elements that enhance brand identity, from logos and layouts to digital and print materials.

Social Media Management & Engagement
Building and maintaining an active social media presence, creating engaging posts, and fostering community engagement across platforms like Instagram, LinkedIn, and Facebook.

Digital Marketing Campaigns (SEO, PPC, Email Marketing)
Planning and executing digital campaigns to increase visibility, drive traffic, and generate leads, utilizing techniques in SEO, PPC, and email marketing.

Event Coordination & Promotion
Organizing and promoting events that connect brands with audiences, from planning logistics to creating promotional materials and post-event follow-up.

Photography (Portraits, Sports, Events, Branding)
Capturing high-quality, professional images that tell stories, document important moments, and support brand or personal narratives.

Creative Direction & Art Direction
Overseeing the visual and conceptual aspects of projects, ensuring they align with brand goals and deliver impactful, aesthetically pleasing results.

Project Management
Managing multiple projects from concept to completion, coordinating with teams, setting timelines, and ensuring projects are delivered on time and within scope.

Copywriting & Editing
Crafting clear, persuasive copy for various media, with a focus on brand voice consistency and audience appeal; reviewing and editing content for quality and accuracy.

Website Design & User Experience (UX)
Designing intuitive, user-friendly websites that enhance the user experience, support brand goals, and drive engagement and conversions.

Market Research & Audience Analysis
Conducting research to understand audience needs, preferences, and behaviors, applying insights to refine marketing strategies and product offerings.

Media Buying for Ad Space and Advertising
Strategically planning and purchasing ad space across digital, print, and traditional media to maximize reach and engagement, while optimizing budgets to achieve the highest return on investment.

Customer Relationship Management (CRM) Tools
Utilizing CRM tools to manage leads, track customer interactions, and support data-driven marketing decisions.

Data-Driven Decision Making & Analytics
Analyzing data from campaigns to track performance, optimize strategies, and make informed decisions for ongoing improvements.

Internal Communications & Employee Engagement
Creating and managing communication strategies to foster positive internal culture, promote company initiatives, and enhance employee engagement.

Community Building & Networking
Building connections within industry communities, fostering relationships, and developing a network that supports brand growth and visibility.

Team Collaboration & Cross-functional Coordination
Working closely with cross-functional teams to ensure alignment, collaboration, and effective communication across departments.

Adaptability & Problem Solving
Thriving in dynamic environments, adapting quickly to new challenges, and developing solutions to overcome obstacles and meet objectives.

Time Management & Prioritization
Effectively managing time and prioritizing tasks to ensure project deadlines are met without compromising on quality or attention to detail.